In a socioeconomic context marked by a decline in sales of mobile terminals, large technology companies continue to explore new aspects of the market that allow them to cushion the drop in income that arises from such a situation. And, among all the options they have been exploring, it seems that the video game sector has been one of those that has attracted the most attention. Google, the best example of this: Just a few hours ago officially announcing, but in test format, Playables, its new entertainment proposal.
Just a few months ago, Netflix popped the surprise by including a games tab in an interface that until then had been reserved exclusively for the playback of series, movies and documentaries. The objective of such action was to begin to progressively separate itself from its sole focus in order to progressively attract a greater number of users within the entertainment category in its broadest definition.
Google seems, through YouTube, to follow a similar strategy. While it is true that the American company has already tried something similar, without much success, through Google Stadia, it has currently chosen YouTube as its testing ground. Playables is the name of this new platform that is expected to be in the testing phase over the next few months until it is finally officially established.
For all types of devices
While Netflix has attempted its foray into the video game sector by focusing solely on mobile devices, Google has wanted to differentiate itself by activating this functionality on all types of platforms: Both in the desktop version and in any mobile interface.
From the official Google blog, the company states that this new tab will not be active for all users, but rather a selective sampling will be carried out that, depending on how it progresses, will be deployed to new accounts. But, at the moment, they have not determined any specific date.